Privacy Agreement

Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.ellasboutique.com (the “Site”).

Personal Information We Collect

Device Information: When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. This automatically collected information is referred to as “Device Information.”

Technologies Used for Device Information:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit allaboutcookies.org.
  • Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This information is referred to as “Order Information.”

Personal Information: In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

How Do We Use Your Personal Information?

Order Information: We use the Order Information to fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud;
  • Provide you with information or advertising related to our products or services, in line with your preferences.

Device Information: We use the Device Information to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: Google Privacy Policy, and you can opt-out of Google Analytics here: Google Analytics Opt-out.

Additionally, we may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page.

You can opt-out of targeted advertising by:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal: DAA Opt-out.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@ellasboutique.com.

Consent to SMS Offers

By checking the box to receive SMS offers and clicking Continue to Shipping, you agree to receive recurring automated marketing SMS messages at the provided number, consenting to the sending of SMS messages via an automatic dialer or other technology. Message and data rates may apply. Consent is not a condition of purchase. For more information, see our Terms of Service and Privacy Policy.